How product managers create amazing app reports

A major task each month for every product manager is mobile app reporting. What this involves tends to be very similar for every app. We get to talk to a lot of different product managers at Appbot and get great insights into their reporting requirements.

Mobile app reporting requires a number of different tools. Bringing together the information from different services is what makes a great report.

Common sections of the reports by product managers include:

  • Downloads
  • Revenue
  • Sentiment and reviews
  • Engagement & retention
  • Update / release reporting
  • Google Play replies statistics
  • Acquisition
  • Roadmap

The details you’ll usually find in each section are outlined below…

Downloads

Apps are such a chicken and egg problem. Downloads drive downloads. Downloads mean nothing without retention, engagement and monetization. Still downloads are the most important factor in rankings in top charts and search results.

Typical reporting includes:

  • Total downloads for the period
  • % change on the last period
  • % change on the same period for the previous year
  • Breakdown by country

 

app downloads reporting

There are many great services that provide download figures with the most popular being App Annie.

Revenue

You aren’t a real business without revenue. Pricing strategy is always a difficult one with a lot to consider. Revenue can come from many different places including paid downloads, in app purchases, subscriptions, advertising, affiliates etc.

Typical reporting includes:

  • Total revenue per source (IAP, ads etc)
  • Average revenue per user.
  • Revenue per country.
  • Notable countries where spikes or dips occurred.
  • Any changes to pricing strategy.

 

app revenue reporting

Again, there are many great services that provide download figures with the most popular being App Annie.

Sentiment & Reviews

I’m a little biased, because it’s what we do at Appbot, but I believe happy users are the key to a successful app. Tracking and reporting on how users feel about the app over time gives a great picture of how your product is improving.

Ratings & reviews are also second only to downloads in influencing the top charts and search rankings.

sentiment reporting

Typical reporting includes:

  • Changes in sentiment over the reporting period.
  • Average rating in the reporting period.
  • Review volume trends.
  • Country breakdowns / distribution.

star and volume reporting

Of course Appbot is the best choice for sentiment and review reporting 🙂

Engagement & retention

There isn’t a lot of point getting all those downloads if users don’t stick around. Things such as time spent in the app, opens per day etc can have a huge impact on the success of the product.

active users reporting

Typical reporting includes:

  • Active users
  • Returning user %
  • Session duration
  • Screens per session

engagement reporting

Google Analytics is a common tool for reporting on engagement for mobile apps. Mixpanel is also a great choice for those needing a bit extra.

Update / release reporting

Moving fast with releases and updates is key to any mobile app, but measuring the impact of updates on the happiness of the end user is essential to making sure you are moving in the right direction.

Typical reporting includes:

  • New releases in the time period
  • New features contained in the update
  • Uptake of the new version
  • Sentiment and review count of each version released
  • Bugs and issues introduced

update reporting

You’ll need Appbot for this mobile app reporting amazingness 🙂

Google Play reply statistics

Google Play replies are essential for happy customers. However 97% of developers ignore them. Would you ignore support requests in another medium?

google play reply reporting

Typical reporting includes:

  • Reply rates
  • Impact of replying (improving rating after replies).

google play reply impact for mobile app reporting

You’ll want Appbot for reporting on replies (and managing Google Play replies).

Acquisition

Acquiring new users doesn’t just happen magically.

Typical reporting includes:

  • Cost per install (CPI) for advertising.
  • Advertising sources / costs.
  • Promotions
  • SEO
  • ASO
  • Social engagement
  • Gamification results

This information needs to be gathered from the different advertising platforms and social media sites.

Roadmap

The majority of product managers say a key component of their job is deciding what to put in the app next. Correctly prioritizing features and fixes is extremely important for happy users and continued growth.

common topics for mobile app reporting

Typical mobile app reporting for roadmaps include:

  • Common themes and requests
  • Features to be implemented
  • Bugs to be fixed
  • Deadlines

common words for mobile app reporting

To roadmap effectively you’ll need a tool that generates quantitative insights like Appbot as well as your customer support CRM.

Mobile app reporting

Mobile app reporting is a critical part of a product manger’s job. Understanding and communicating the progress and trajectory of an app benefits the entire team. Finding the right tools for each section of the report and bringing the information together is the key.