Your app or game name is one of the most difficult, but also most important, decisions you will make.
I analyzed 8000 apps in the US App Store top charts.
|Word Count||Character Count|
The results varied greatly.
From names with 1 word and 2 letters like “QQ” to the crazy with 38 words and 254 characters – “Voice Translator with speech recognition – Does translate understand and speak 29 languages like Spanish English Russian French Czech or German – Dictate and hear the app read its translation to study or exchange with foreign speakers like an interpreter”
The top 10 words used were:
Ignoring stop words like “and”, “for”, “the” etc gives:
The top 50 words were:
“free, pro, tracker, weather, music, photo, video, mobile, news, iphone, calculator, gps, guide, manager, player, instagram, editor, best, edition, live, new, map, text, radio, maker, daily, videos, camera, bible, hd, voice, game, photos, get, plus, phone, emoji, maps, scanner, english, dictionary, games, google, keyboard, calendar, baby, sleep, audio, reader, world”
Plotting it on a word cloud:
|Has a – separator||2622|
|Has a : separator||578|
32% of apps use a – separator in their app name.
Almost 20% of apps used the name of the category in their app name.
And when you look at a category like Music 50% of the top 200 apps had music in the name, or Weather where 62% have weather in their name.
It pays to be descriptive and clear.
When naming your mobile app think about:
- Choose a name that is 2-6 words long.
- Be descriptive and include your main keyword / category (photo, music, video, news etc)
- Consider using a – to separate your name and pitch.
- If you have a longer name consider how it will wrap on different devices.
- Call your app “Free Weather Tracker Pro” (just kidding)
Names I Love
- Clear – Tasks, Reminders & To-Do Lists
- Shazam – Discover music, artists, videos & lyrics
- Waze – GPS, Maps & Social Traffic