What is App Review Management?

App review management is the process of systematically monitoring, analyzing, and responding to user reviews and ratings on app stores to improve app performance, build brand reputation, and enhance user satisfaction. It involves centralizing feedback from different platforms, using AI-powered tools for sentiment analysis and automated replies, identifying trends and bugs to inform product development, and using positive reviews as social proof in marketing. A strong app review management strategy can increase user engagement, improve search rankings, and foster customer loyalty.

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About The Author

Tracy Cordwell

Tracy is Head of Customer Experience at Appbot. She has worked in the software industry for over 20 years in many different roles, including as a Product Manager, UX Designer and Project Manager. She has worked on hundreds of digital products from mobile apps, websites, e-commerce and enterprise software. She holds an array of qualifications including a PgC in UX Design, an MBA and a MPM. When Tracy is not helping Appbot customers stay ahead of the curve you can usually find her on a basketball court or buried in a book.

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