Benchmarking is a powerful tool, designed to help you gain valuable insights into your app’s performance relative to competitors. With this feature, you can compare your iOS and Google Play apps to others in the app stores over the last 30 days.
The Benchmarking page offers three informative widgets to help you evaluate important aspects of your app’s performance. Let’s explore each of them:
Review Volume
The Review Volume widget allows you to assess the number of reviews your app has received compared to all other apps. It provides valuable insights into audience engagement in the last 30 days.
The widget presents the review volume in a visually engaging manner. You’ll find a numerical value representing your app’s review count, along with quartiles – Q1, Q2, and Q3 – giving you a broader perspective on the distribution of review volumes.
Review Ratings
The Review Ratings widget enables you to evaluate your app’s review star ratings relative to competitors. It’s an excellent indicator of customer satisfaction and overall app performance in the last 30 days.
The widget displays your app’s average review ratings using a star-based system. You’ll see the average rating represented in stars, along with quartiles – Q1, Q2, and Q3 – to provide a comprehensive overview of the rating distribution among other apps.
Sentiment
The Sentiment widget offers valuable insights into user sentiment and opinions towards your app compared to rivals. It focuses on the percentage of reviews with positive sentiment.
This widget analyzes the sentiment of user reviews and presents the percentage of positive reviews. Higher percentages indicate a greater level of positivity towards your app, whereas lower percentages may suggest areas for improvement.
Utilizing the Benchmarking Page for Success
The Benchmarking Page provides crucial information to make informed decisions and optimize your app’s performance. Here are some tips to leverage its potential:
- Identify Areas for Improvement: By comparing your review volume, ratings, and sentiment with competitors, you can identify strengths and weaknesses. Focus on improving areas that lag behind others or where negative sentiment is prevalent.
- Benchmark against Similar Apps: Utilize the genre filter option to analyze apps within your specific category. This allows for more accurate comparisons and insights that directly impact your target audience.
- Track Trends and Progress: Regularly monitor your app’s performance using the Benchmarking Page. Note any changes or trends over time and adapt your strategies accordingly to stay ahead of the competition.
Benchmarking Settings
The benchmark page is set only for the last 30 days but there is an available setting to help focus your analysis:
- Filter by Genre: This option allows you to refine the benchmarking results to focus solely on apps within the same genre as yours. By analyzing apps in your specific category, you gain more relevant and targeted insights.
We hope this guide helps you harness the full potential of our Benchmarking Page. Leverage the available settings and widgets to gain a competitive edge and propel your app’s success.