Ratings and Reviews can often vary significantly in their results and use cases. We have an article that explains the differences in detail.
Ratings are important because that’s what the stores show, so it’s an important conversion lever. It’s one of the most important factors to converting store views to downloads.
Reviews are important because they also have a text component. Users also use this to judge the quality of your apps on the stores, but they also contain extremely useful and important feedback to improve your apps.
We looked into the top 200 iOS apps to see how they varied between ratings and reviews. Specifically we looked at both the volume and average star rating for both.
Not surprisingly, given it’s much easier to leave a rating than a review, the volume of ratings is much higher than reviews. Prompting also encourages users to leave ratings.
Our research found that the median for the top 200 apps was reviews only made up 2.8% of ratings. So a whopping 97.2% of feedback is only ratings.
Ratings also tend to be more positive than reviews. Often if people go to the effort of leaving a review, it’s because they are upset.
We found that the median difference between the stars for ratings and reviews was 1.1 stars. That is ratings are 1.1 stars more positive than reviews.
Ratings and reviews are both extremely important to your app. Make sure you ratings are high in volume and stars to ensure potential users see your app as a quality app when they view the store pages. Use reviews to dig for bugs and feature request to be user feedback driven.