When analyzing your app review feedback we suggest you monitor both Emotion and Sentiment. So what is the difference?
Sentiment gives you a high-level overview of how users feel overall. It helps you track trends in satisfaction over time. Appbot classifies Sentiment into four categories: Positive, Neutral, Negative, and Mixed.
The Emotions tool digs deeper by showing the intensity and polarity of user feelings. It doesn’t label reviews with words like “Joy” or “Frustration.” Instead, it plots each review on a scatter chart:
- X-axis: Displeased → Pleased
- Y-axis: Passive → Assertive
- Dots: Each review, color-coded by sentiment
This makes it easy to spot emotionally charged reviews or outliers that may need immediate attention.
Think of it like:
- Sentiment: the mood of the message.
- Emotion: the feelings behind the words.
Using both tools together helps you measure performance trends and prioritize feedback that matters most.
For example:
“This app is amazing, I recommend it to everyone! Please fix the new log bug ASAP!”
- Sentiment = Mixed (positive overall but includes a complaint)
- Emotion = Pleased and Assertive (strong enthusiasm + urgency)
How to Use Them Together
- Start with Sentiment to see the big picture: Are users happy, frustrated, neutral, or conflicted?
- Use Emotions to zoom in: Which reviews are the most emotionally intense, and where should you focus your efforts first?
