How to Use Sentiment

Reporting on the trends in sentiment of your app reviews is simple with Appbot. The Appbot Sentiment page makes it easy to see trends in sentiment over time.

Appbot uses a proprietary AI-powered algorithm to determine the sentiment of each review. Appbot’s sentiment analysis primarily references the text content of the review. For app reviews or other data sources with a star rating we also reference the star rating.

Appbot’s sentiment algorithm sorts app reviews and other data sources into 4 categories.

Here’s a brief description of each category to help you interpret the sentiment results:

  • Positive Sentiment: The comment is mostly positive.
  • Negative Sentiment: The comment is mostly negative.
  • Neutral Sentiment: The comment lacks any strong sentiment.
  • Mixed Sentiment: The comment has mixed or conflicting sentiment. 

The Sentiment page reports on Reviews with text only, not overall Ratings. Learn about the difference between Reviews and Ratings here.

Sentiment Timeline

The Sentiment Timeline helps to understand trends in positive and negative sentiment over the time period you’re examining. Each bar represents a day. Positive sentiment is marked with green, neutral with orange, negative with red and mixed with blue. Hover over a bar to see the breakdown details shown.

Overall Sentiment

positive sentimentThe Overall Sentiment chart provides a measure of… yep, that’s right, overall sentiment! This chart is designed to help you understand how much scope for improvement there is.


Positive Sentiment to Negative Sentiment Breakdown

The Sentiment Breakdown chart shows the proportion of reviews that contain positive, negative, neutral and mixed sentiment for the selected reviews.


The Appbot Sentiment Score

Next, you’ll see the Sentiment Score and Suggestions section. The Sentiment Score is a report card style grade so the scale is from a D- to an A+. We look at the same sort of things that the app stores look at when determining if your app deserves a feature or should rank in the app store. These include:

  • Volume of reviews for the time period.
  • Trend in review volume (whether it’s trending up or down).
  • Star rating of reviews that contain text.
  • Trend in star rating.
  • Ratio of positive, neutral and negative reviews.
  • Trend in the ratio of positive, neutral and negative reviews.

Then, we provide you with some suggestions on how to improve your score ????




positive sentiment

The Reviews chart shows you the count of app reviews for the selected time period. At the bottom of the chart you’ll see some summary stats.




negative sentiment

The Stars chart shows you your average star rating for the selected time period. You can also see the average star rating as a whole at the bottom of the chart.



For iOS apps, you’ll see a Countries chart that looks like this:
positive sentiment
Hover over any segment of the chart to see the total reviews and total review percentage for that country during the selected time period.

For Google Play apps a Languages report will be shown instead.


negative sentiment

The Versions chart lets you compare the volume of app reviews between different app versions. You can hover over any of the segments for more detail.

The Versions report works automatically for iOS apps. To see Version data for your Google Play reviews you will need to link your Google Play Developer Console to Appbot.

If you need any further assistance on analyzing positive sentiment and negative sentiment, don’t hesitate to contact us at with any questions or check out our FAQ section here.