Setting Up Appbot for Localisation Teams

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Localisation teams play a key role in ensuring products and services resonate with users worldwide. Appbot makes it easy to monitor and analyze app feedback across different languages and regions, helping teams refine their approach and improve user experiences. Getting started with Appbot for localisation is quick and simple. Once you have created or been added to an Appbot account follow these steps to ensure your localisation team is set up for success:

Automatic App Review Translations

Appbot can automatically translate app reviews from 244 languages into English, allowing you to effortlessly access and analyze feedback from any country or language, without manual effort. This feature helps localisation teams to:

Monitor reviews in multiple languages without relying on external translation tools.
Highlighting market specific issues, such as UX concerns, pricing feedback, or cultural expectations.
Supporting informed decision-making for product updates, pricing, documentation, and customer engagement strategies.

Enable Translations on Apps

Each Appbot subscription comes with an allowance of review translations included. The allowance applies for your whole team. One translation from your allowance is used for each non-English review we translate for any member of your Appbot team.

By default Appbot teams allow each team member to turn translations on and off themselves, for each source. For those teams who allow all users to manage their own translations you will find these settings on the Manage Sources page:

Team Leaders can control the use of translations for team members on the account (1) and enable translations for apps (2) from the Manage Translations page:

Once enabled for an app, all new app reviews for that app will be automatically translated into English and shown in the Review thread:

If you need your previous app reviews translated into English, please contact our friendly Support team.

Analyse App Reviews by Language or Country

Appbot lets you you to quickly and efficiently sift through large volumes of app reviews to identify insights that matter the most to your app. Use the advanced filters to identify pain points and opportunities in different markets.

All our App Review analysis pages allow you to filter by the app language or country (depending on if it is an iOS or Google app) as well keyword, star rating, sentiment, topic and more. Learn how to use advanced filter options here.

Create Localisation Dashboards & Scheduled Reporting

User expectations and preferences vary by region. Create custom Dashboards specific to localisation teams to help them adapt their strategies by:

Segmenting reviews by country or language to identify regional trends.
Highlighting region-specific issues, such as UX concerns, pricing feedback, or cultural expectations.
Supporting informed decision-making for product updates, documentation, and customer engagement strategies.

Please note that the app review and metadata are fetched directly from the app stores. Google only shares the language of app reviews, not the country. Apple shares the country data, not the language.

Creating Dashboards & Scheduled Reporting

From the Dashboards page select the ‘Create New Dashboard’ button in the top right corner of the Dashboards page.
Give your new dashboard a descriptive name and press ‘Create Dashboard’.
Pick widgets like Country/Language Breakdown, Top Country/Languages and other widgets from the left-hand menu to add to your new dashboard and press the ‘Add Widgets’ button. Most widgets can be filtered for Country/Language.
Tip: You can hover over the widgets to preview what they look like. You can find more information about each widget in the Appbot Widget Guide.
Once you have added your widgets you are all set. You can drag and drop widgets to change the order they appear on the page.
To have your Dashboard emailed to you as a beautiful color PDF select the “Scheduled Emails” button
Choose Weekly or Monthly emails, the day and time for the email to be sent and the time period that the report should include. Then hit Done.

Dashboards can be duplicated in your account with the click of a button. Only the team member that created the Dashboard can edit it, but other team members can copy the Dashboard to their own account and then make any necessary edits.

Appbot integrates with your existing workflow tools by sending app reviews to platforms like Slack, Microsoft Teams, and more. Share app reviews with relevant teams by choosing which apps to send to which channels, including both the original and translated reviews.

This article shows you how to filter reviews for your Integrations.

Setting up Appbot for your localisation teams ensures a seamless and efficient feedback management process across all markets. Now that you’re set up, you can focus on analysing reviews by country or language to uncover actionable insights

If you need any further assistance, don’t hesitate to contact us with any questions or check out our FAQ section here.

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About The Author

Tracy Cordwell

Tracy is Head of Customer Experience at Appbot. She has worked in the software industry for over 20 years in many different roles, including as a Product Manager, UX Designer and Project Manager. She has worked on hundreds of digital products from mobile apps, websites, e-commerce and enterprise software. She holds an array of qualifications including a PgC in UX Design, an MBA and a MPM. When Tracy is not helping Appbot customers stay ahead of the curve you can usually find her on a basketball court or buried in a book.