As the name implies, the Appbot Words page analyzes all of the keywords in your app reviews. It presents you data that shows how frequently each one appears, the patterns in how often it is being used and a breakdown of the sentiment for reviews containing that word.
At the top of the page you will see 6 tabs; Interesting, Popular, Critical, Trending Up, Trending Down and New. We’ll explain each one below.
The Interesting tab shows you a collection of words that we think you might find it interesting to drill into. We’ve filtered out common stop words, plus our own expanded list of words that aren’t generally useful.
Clicking on any word in the list will take you to the reviews that mention it.
Reading reviews that are similar can help you to identify important trends that are occurring in only a small portion of your total reviews.
The Popular tab shows you the 10 words that are most common in your reviews. This helps you to identify the most common themes in your app reviews.
Words that are very similar (like used, uses and useful) be grouped together (‘use’ in this example) for a more accurate representation of prevalence. Hovering over a word will show you the groupings.
You will be able to see the positive and negative breakdown for the reviews that mention each word, how many times it has been mentioned and a timeline to show you trends in mentions.
Next, the Critical tab is a quick way to find scary stuff in your reviews. It’s here to help you quickly locate and fix problems in your app. Click the on words like ‘error’ and ‘crash’ to see the reviews that mention that word. This can help isolate bugs and crashes much faster.
‘Trending Up’ shows you words that are starting to be mentioned more frequently in your app reviews. This could indicate that a recent update has caused problems for your users, or that your competitors have recently launched a feature your users expect you to have too.
‘Trending Down’ shows those words that have been appearing less frequently in your app reviews lately, a great place to check to see if your bug fix or feature addition worked!
The last tab is ‘New’. Here you will find words that have only recently began showing up in your app reviews. Check here shortly after releasing an update to get on top of potential issues quickly!
The Word Cloud allows you analyze the sentiment for reviews containing specific words with a single click.
The colors represent the sentiment of reviews containing each word, green for positive and red for negative.