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Ratings and Reviews 101

Now your Appbot account should be looking pretty good. You should have a few team members linked with the account, some Apps being tracked, and some integrations set up so you can push those reviews to where they need to go!

So you might now find yourself asking… “What’s the difference between Ratings and Reviews?”

Ratings are a star score from 1-5 stars that may or may not also contain a review.
A Review has a star rating as well as a text comment.
difference between app ratings and app reviews diagram

This leads to our 2nd most frequently asked question:

Q: Where in Appbot can I find star ratings that match the app stores?

A: To see numbers that match what you see in the app stores head to the Ratings page in Appbot. All other pages in Appbot and emails from Appbot analyze Reviews only.
Every other page of Appbot looks at reviews only. If you compare the stats from these other pages with the app stores you’ll generally see different figures. In general there are far fewer reviews than ratings for any app. The average star rating for reviews will also usually be different to the average star rating for ratings.
Here’s an example using Clash Royale on iOS. We see identical ratings and average stars on the Ratings page in Appbot and on the App Store. Make sure you have the same country selected in Appbot (in the filter pane on the right) as you do in the App Store. You can see the country you’re in in the App Store at the very bottom of the page.
app ratings tab screenshotapp store preview ratings and reviews screenshot
However, if we head to any other page of Appbot we’ll see different numbers.
On the Reviews page we see 4960 reviews, which is much lower than the figure we saw on Ratings.
appbot reviews page screenshot
There are two reasons for this:

  • There are filters set at the right of the page that have been applied. The Reviews page is only reporting for 90 days in this case, whereas the Ratings page is showing all data since September 2017 (the date of the launch of the new App Store).
  • On this page Appbot only counts reviews with text.
Q: How do I interpret Ratings and Reviews?

These are extremely important because when someone lands on you app page it’s the main thing they use to judge the quality of your app. A high rating and a decent volume greatly increases conversion. Unfortunately there isn’t too much you can take away from ratings, except that hopefully you are trending upwards. Ratings prompts can be extremely effective in increasing ratings.

Unsolicited feedback like this is extremely valuable to product teams. It can early alert on bugs and crashes, give you new product ideas, help you find advocates and much more. It’s also really important to reply to negative reviews to both help the user and also ease concerns on potential new customers reading that review on the stores. Note that reviews are usually more negative then your ratings.

Once you are happy and have a keen understanding of Ratings and Reviews, you will have successfully completed the basic module of the Appbot Academy.

If you have questions relating to this, or any other part of the Appbot service, please get in touch

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