Appbot Product Demo: Sentiment Analysis & more

Watch the video below for a guided tour of Appbot. The demo runs through all of our tools and shows you how to use them to effectively to manage and analyze your app reviews.

The article below the video offers a written overview of the demo.

Video Demo Of Appbot’s App Review Service


The Manage Apps Tab

The ‘Manage Apps’ page is the control centre for all of the apps you’re tracking with Appbot. Add new apps to track by clicking the data source buttons at the top of the page. Remove existing apps by clicking on the ‘delete’ buttons to the right of your apps. You can also bulk edit your settings by selecting multiple check boxes on the left.

You can also control which emails you’d like to receive from this page. To do so, head over to “Email Notifications” from the left hand menu.

The manage apps page is also where you set how often you’d like us to send your reviews for each app via email.

  • Continuous means we will email you your new app reviews as soon as we fetch them.
  • Daily means we will email your new app reviews we’ve fetched for that app in one daily batch.
  • Daily Digest means we will email your new reviews for up to 15 apps daily in one combined email. If you turn this feature on for 30 apps you would expect to get 2 emails per day.

You can also configure integrations with Slack, Zendesk, Hipchat, Desk, Trello, Freshdesk, Yammer or Zapier from this page. Just click the plus button in the ‘integration’ column for any app or data source. You can configure different integrations to communicate to different parts of your organization if you wish. Setting up each integration only takes a few minutes.

More detailed instructions on using the Manage Apps page are here.

The Team Tab

Next to ‘Manage Apps’ on the top navigation bar is the ‘Team’ page. This is where you can let your whole team experience the benefits of Appbot’s apps analysis tools! Just type in their email addresses and press ‘invite’ to give your team-members access to your Appbot account.

You can also promote your Team Members to Team Leaders from this page too.

Team Leaders are like admin users. They can add and remove Team Members, have access to billing and can promote/revoke other Team Leaders. Team Members cannot perform any of these actions. 

More detailed instructions on using the Team page are here. 


The Explore Tab

Pressing ‘Explore’ from the top navigation bar will take you into the heart of Appbot, where you can access valuable app review insights and track your app’s customer experience.

At the top left, you will see which app we are showing app review insights for. You can change this by clicking on the selected app and choosing another from the list. You can also add a new app from here by clicking the blue plus button.


The first way you can view your app review insights is on ‘Sentiment’. Here you can get a broad overview of how your app is performing. The filters at the top of the page allow you to refine the data by keyword, date range, country, app version and star rating. Remember to hit ‘apply’ once you have changed the filters.

Scrolling down, you can also see your overall sentiment, a breakdown of positive, neutral and negative sentiment, a timeline of the quantity of app reviews your app is getting, a timeline of the star rating your app is getting, a sentiment timeline as well as country and version charts which show where your app reviews are coming from.

More detailed instructions on using Sentiment are here.

More detailed instructions on using Sentiment are here.


The next tool from Appbot’s app review service on the navigation is ‘Reviews’ where you can see statistics for your app ratings.

Below, there is list of all your app reviews, with the latest review at the top of the list. For Google Play apps, you can press the reply arrow at the bottom right of the review to get back to your customers straight away and improve your app store customer service! 

More detailed instructions on using the Reviews page are here.


The next dashboard on the navigation is ‘Ratings’ where you can come to easily see the total number of star ratings your app has received to date.

More detailed instructions on using Ratings are here. 


The next tool from the list is ‘Words’ .

  • The Interesting Words tab shows the 10 most common words in your reviews, that we think might be interesting. We’ve filtered out stop words, but then taken that to another level to remove words that aren’t stop words, but also aren’t useful in helping your understanding of the content of your reviews.
  • The Popular Words tab shows you the 10 most commonly used words in your app reviews, with just basic stop words (eg. “and” and “the”) filtered out.
  • The Critical Words tab is a quick way to find scary stuff in your app reviews. Click the sentiment button next to words like ‘error’ and ‘crash’ to see a full report to help isolate bugs and crashes faster.
  • The Trending Up tab show you the words that have been mentioned more often recently than in the past.
  • The Trending Down tab shows you the words that have been mentioned less often recently than in the past.
  • Lastly, the New tab shows you the words that are first mentioned towards the end of this period.

For each words you can see the positive/negative breakdown for the app reviews containing that word in the ‘Sentiment’ column. The ‘Mentions’ column shows you how many times the word has been used in these reviews. The ‘Overall Reviews’ column shows you what percentage of all the app reviews contain that particular word. Pressing ‘Sentiment’ on the right hand side for any word on the list will give you a full apps analysis of the sentiment of users who have included this word in their review.

Lower down on the page you’ll find the ‘Word Cloud’ which provides greater depth than the tables above and allows you analyse the sentiment for app reviews containing a specific word with a single click.

More detailed instructions on using Words are here.


Custom Dashboards allows you to easily monitor the parts of Appbot that are important to your business. You can build multiple dashboards, and select from our wide range of widgets to create a dashboard that contains all the data you need, at a glance.

More detailed instructions on using Dashboards are here.

The Compare Tab

The Appbot Compare Apps page is a quick and easy way to get a high level overview with app review insights for all of the apps you’re tracking on Appbot. The Compare page is commonly used for benchmarking because it allows you to see how the sentiment score, star rating, trend and review volume differs for each of your apps.

More detailed instructions on using the Compare page are here.


Topics can be used to see at a glance what the most common themes are in your app reviews. They are listed in order of popularity, with the most popular topic showing at the top of the screen. You can easily see how many app reviews have been classified into each topic and a breakdown of how many were positive and how many were negative.

Click on a topic to see a list of the related app reviews and to see a timeline which shows whether your customers think you’re improving in this area or not.

More detailed instructions on using Topics are here. 

Custom Topics

Custom Topics is where you can automatically track app reviews containing a group of keywords and phrases that are important to you.

Our customers commonly track things like the names of their main features, devices that users might use with the app, or the names of in-app purchases they offer.

More detailed instructions on using Custom Topics are here.


Tags allow you and your colleagues to manually apply tags to individual reviews so that you can find them easily later. Teams often use tags to:

  • Identify reviews that relate to a bug that’s hard to isolate from an automated custom topic.
  • Mention a colleague or team that you’d like to see a specific review or group of reviews
  • Label the reviews that you want to follow up on later, perhaps when you’ve fixed an issue the user has reported.

More detailed instructions on using Tags are here.


Versions lets you to easily compare the sentiment of your different app versions at a glance. These app review insights are designed to help you determine if a new version is a success, or if users are responding negatively to the changes you implemented.

More detailed instructions on using Versions are here.


The next app review service tool on the navigation is ‘Countries’ which allows you to view app sentiment by country. This therefore shows you where in the world the majority of your app reviews are coming from.

More detailed instructions on using Countries are here.


Languages is the part of our app review service that allows you to analyze reviews that are in a certain language. You can, therefore, easily see at a glance what the most common languages your reviews are in.

More detailed instructions on using Languages are here.


The next page from the list is ‘Emotions’ which plots patterns in how your customers are reacting to your app on a chart. Emotions can therefore help you quickly identify both positive and negative outliers that may require urgent attention. Each review is represented by a spot and is color coded for sentiment. Hovering over a spot allows you to see the review itself.  

More detailed instructions on using Emotions are here. 


Exports is where you will find some convenient reports that are ready to run with the tap of a button. You can export data for up to 25 apps at a time.

If you would like a report added that is not already on the list, press the ‘Let Us Know’ button at the bottom of the page.

 More detail on Exports can be found here.

Adjusting App Settings

At the bottom of the navigation you can set up ‘Integrations’ to send your app reviews to where you need them, set up API access to programmatically access your data and adjust some basic settings for the selected app.

If you need any further assistance on our app review insights tools in our app review service, don’t hesitate to contact us at with any questions or check out our FAQ section here.