Watch the video below for a guided tour of Appbot. The demo runs through all of our tools and shows you how to use them to effectively to manage and analyze your app reviews.
The article below the video offers a written overview of the demo.
Video Demo Of Appbot’s App Review Service
The Manage Sources Tab
The Manage Sources page is the control center for all of the apps you’re tracking with Appbot.
Add new apps to track by clicking the blue ‘Add New Source’ button on the right side of the page.
You can remove individual apps by clicking on the ‘Trash Can’ button to the right of your apps. You can also bulk edit your settings by selecting the checkbox next to apps you’d like to edit. Use the drop-down menus on the right to pin, translate, edit email frequency or delete your apps.
The Manage Sources page is also where you set how often you’d like us to send your reviews for each app via email. Select your preference from the Review Emails drop-down menu.
- ‘Continuous’ means we’ll continually check the app stores and push reviews to you as we find them.
- ‘Daily Digest’ means we’ll email you a daily summary email with a breakdown of new reviews and activity for your sources.
- ‘Daily’ means we’ll email you new reviews for each of your sources once per day, and
- ‘Off’ means we won’t email you your reviews.
You can also configure integrations with Slack, Zendesk, Trello, Freshdesk, Yammer or Zapier from this page. Just click the plus button in the ‘Integration’ column for any app or data source. You can configure different integrations to communicate with different parts of your organization if you wish. Setting up each integration only takes a few minutes. Learn more about setting up integrations in Appbot here.
The Team Tab
Next to Manage Sources on the top navigation bar is the Team page. This is where you can let your whole team experience the benefits of Appbot’s apps analysis tools! Just type in their email addresses, select their access level and press ‘Send Invites’ to give your team members access to your Appbot account.
You can also promote your Team Members to Team Leaders from this page too. Simply click the ‘Make Team Leader’ button next to the team member you want to promote to make the change. Team Leaders are like admin users. They can add and remove Team Members, have access to billing and can promote/revoke other Team Leaders. Team Members cannot perform any of these actions.
More detailed instructions on using the Team page can be found here.
The Analysis Panel
The first tool on the left navigation panel is Reviews. At the top of the page, under ‘Stats’, you can see relevant statistics for all your app reviews for the date range that you select.
Below, under ‘Reviews’, is a list of all your app reviews, with the latest review at the top of the list. For iOS and Google Play apps, you can press the ‘Reply in Store’ button in the left corner of your review to get back to your customers straight away and improve your app store customer service!
The next dashboard on the navigation is Ratings where you can easily see the total number of star ratings your app has received to date. Appbot also allows you to visualize Average Star ratings, Rating Count, Star Count, Weekly and Monthly ratings for the date range you choose. Just select your preference in the drop-down menu next to ‘Ratings Over Time’.
The Appbot Sentiment page makes it easy to see trends in your app sentiment over time. Appbot uses a proprietary AI-powered algorithm to determine the sentiment of each review.
The Sentiment Timeline helps to understand trends in positive and negative sentiment over the time period you’re examining. Each bar represents a day. ‘Positive’ sentiment is marked with green, ‘Neutral’ with orange, ‘Negative’ with red and ‘Mixed’ with blue. Hover over a bar to see the breakdown details as shown.
Custom Dashboards allow you to easily monitor the parts of Appbot that are important to your business. You can build multiple dashboards, and select from our wide range of widgets to create a dashboard that contains all the data you need, at a glance. Simply click the blue ‘Add Widget’ button to get started.
The Appbot Compare page is a quick and easy way to get app review insights for all the apps you’re tracking on Appbot. The Compare page is commonly used for benchmarking because it allows you to see how the sentiment score, star rating, trend, and review volume differs for each of the apps you’re tracking.
The Groupings Panel
The first tool in the groupings pannel is Words. This is where you’ll find interesting, popular and trending words from your reviews.
- The ‘Interesting Words’ tab shows the 10 most common words in your reviews, that we think might be interesting. We’ve filtered out ‘stop words’ (e.g. “the”) plus removed words that aren’t ‘stop words’ but also aren’t useful in helping you understand the content of your reviews.
- The ‘Popular Words’ tab shows you the 10 most commonly used words in your app reviews, with just basic stop words (e.g. “and” and “the”) filtered out.
- The ‘Critical Words’ tab is a quick way to find the scary stuff in your app reviews. Click the sentiment button next to words like “error”, “crash”, “failed” to see a full report to help isolate bugs and crashes faster.
- The ‘Trending Up’ tab show you the words that have been mentioned more often recently than in the past.
- The ‘Trending Down’ tab shows you the words that have been mentioned less often recently than in the past.
- Lastly, the ‘New’ tab shows you the words that are first mentioned towards the end of this period.
For each word, you can see the positive/negative breakdown (based on the color of the sentiment bar) for the app reviews containing that word in the ‘Sentiment’ column. The ‘Mentions’ column shows you the number of times the word has been used in these reviews. The ‘Overall Reviews’ column shows you what percentage of all the app reviews contain that particular word. By clicking the colored ‘Sentiment’ bar on the right-hand side for any word on the list will give you a full report of the specific reviews, including the number of reviews, average rating, and sentiment of users who have included this word in their review.
Lower down on the page you’ll find the Word Cloud which provides greater depth than the tables above for you to analyze the sentiment for app reviews containing a specific word.
The Topics tab can be used to see at a glance what are the most common themes in your app reviews. The topics are listed in order of popularity, with the most popular topic showing at the top of the screen. You can easily see the number of source reviews that have been classified into each topic with the ‘Mentions’ column. The ‘Sentiment’ bar provides a breakdown of how many reviews were positive and negative according to the color of the bar.
Click on a topic in the ‘Topic’ column to see a list of the related app reviews associated with that word.
The Custom Topics tab is where you can automatically track app reviews containing a group of keywords and phrases that are important to you.
Our customers commonly track things like the names of their main features, devices that users might use with the app, or the names of in-app purchases they offer.
Tags allow you and your colleagues to manually apply tags to individual reviews so that you can find them easily later. Teams often use tags to:
- Identify reviews that relate to a bug that’s hard to isolate from an automated custom topic.
- Mention a colleague or team that you’d like to see a group of specific reviews.
- Label the reviews that you want to follow up on later, perhaps when you’ve fixed an issue the user has reported.
The Audience Panel
The Versions tab allows you to easily compare the sentiment of your different app versions at a glance. These app review insights are designed to help you determine if a new version is a success, or if users are responding negatively to the changes implemented.
The next review tool on the Audience Panel is Countries, which allows you to view sentiment by country. The data shows you where in the world the majority of your app reviews are coming from, and the sentiment associated with each country.
The Languages tab allows you to analyze reviews that are in a certain language. You can easily see at a glance what the most common languages your reviews are in and the sentiment associated with each language. The Language tab can also be useful to help identify whether more or fewer resources need to be dedicated to supporting certain languages.
The next tab on the list is Emotions which visualizers how your customers are reacting to your app. Emotions can help you quickly identify both positive and negative outliers that may require urgent attention. Each review is represented by a dot and is color-coded for the review sentiment. Hovering over a spot allows you to see the review itself and respond if required.
The Connect & Reporting Panel
The Exports tab is where you will find some convenient reports to allow you to export your reviews, ratings, words, topics & tags and replies data with the tap of a button. You can export data for up to 25 sources at a time and the reports are available in either CSV or Excel (.xlsx) formats.
If you would like a report added that is not already on the list, press the ‘Let Us Know’ button at the bottom of the page.
More detail on Exports can be found here.
You can set up Integrations to send your app reviews to where you need them, set up API access to programmatically access your data and adjust some basic settings for the selected app. To set up an integration, select the blue ‘Add Integration’ button when on the Integration page.
Similarly, to set up an API, simply press the blue ‘Create API Key’ in the top right corner when in the API tab.
More detail on APIs can be found here.